Hashtags are words or phrases that start with a hash sign (#) and are used to categorize and organize content on social media platforms. They help users to find, follow, and join conversations about topics that interest them. They also help marketers to increase their brand awareness, reach, engagement, and conversions.
According to a report by Sprout Social, hashtags can have a significant impact on the performance of social media posts. For example, on Instagram, posts with at least one hashtag have 12.6% more engagement than posts without hashtags. On Twitter, tweets with hashtags receive 2x more engagement than tweets without hashtags. On LinkedIn, posts with hashtags have an average of 29.59% more impressions than posts without hashtags.
The main goal of this blog post is to provide you with some tips and best practices on how to use hashtags effectively for digital marketing in 2023. We will cover the following topics:
- Digital Marketing Hashtags for Instagram Reels
- Digital Marketing Hashtags for Instagram
- Digital Marketing Hashtags for LinkedIn
- Digital Marketing Hashtags for TikTok
- Digital Marketing Hashtags for Facebook
- Best Hashtags for Digital Marketing Agency
By the end of this post, you will learn how to use hashtags strategically and creatively to boost your social media presence and results in 2023.
Digital Marketing Hashtags for Instagram Reels
Instagram Reels are short videos that you can easily create and enjoy watching on Instagram. They are a fun way to connect with your community over entertaining videos that inspire anyone to join in. They differ from regular posts and stories in several ways, such as:
- Reels can be up to 90 seconds long if you record them in the app or 15 minutes long if you upload a pre-shot video.
- Reels have many unique editing tools and an extensive library of audio tracks that you can use to enhance your videos.
- Reels can be shared in a dedicated space in Explore, where they have the chance to be seen and discovered by the wider Instagram community.
Hashtags are essential for making your Reels more visible and engaging. Here are some tips and best practices on how to use hashtags for Reels:
- Use relevant and specific hashtags that match your content and niche. For example, if you are creating a Reel about digital marketing tips, you can use hashtags like #digitalmarketingtips, #digitalmarketingstrategy, #digitalmarketing101, etc.
- Use a mix of popular and niche hashtags to reach a wider audience. For example, you can use hashtags like #reels, #reelitfeelit, #reelsofinstagram, etc. to get more exposure, but also use hashtags like #socialmediamarketing, #contentmarketing, #seotips, etc. to target your ideal audience.
- Use branded hashtags to promote your products or services. For example, if you are a digital marketing agency, you can use hashtags like #youragencyname, #youragencyslogan, #youragencyoffer, etc. to showcase your brand identity and value proposition.
- Use trending hashtags to join the conversation and increase engagement. For example, you can use hashtags like #trending, #viral, #challenge, etc. to participate in popular topics and events on Instagram.
Here are some examples of successful Reels with effective hashtags:
- This Reelby SocialPilot uses hashtags like #instagramreels, #instagramtips, #socialmediatips, etc. to share some useful tips on how to create engaging Reels.
- This Reelby Hootsuite uses hashtags like #hootsuitetips, #socialmediamanagerlife, #socialmediamarketingtips, etc. to share some funny moments of being a social media manager.
- [This Reel] by Inflact uses hashtags like #inflacttips, #instagramhacks, #instagramtools, etc. to share some cool hacks on how to download Instagram Reels videos.
Digital Marketing Hashtags for Instagram
Hashtags are one of the most powerful tools for growing your account and reaching your target audience on Instagram. They help you to:
- Increase your visibility and discoverability on the platform
- Connect with users who are interested in your content and niche
- Join and create communities around topics that matter to you
- Boost your engagement and conversions
Here are some tips and best practices on how to use hashtags for Instagram posts:
- Use up to 30 hashtags per post, but avoid spamming or using irrelevant hashtags. According to a study by TrackMaven, posts with nine hashtags receive the most engagement. However, you can experiment and find the optimal number of hashtags for your account. Make sure that your hashtags are relevant and specific to your content and niche, and avoid using banned or inappropriate hashtags that could harm your reputation or reach.
- Research and analyze the performance of different hashtags using tools like Similarweb or Starter Story. These tools can help you find out the popularity, competition, and relevance of different hashtags, as well as the best times and days to use them. You can also use these tools to spy on your competitors and see what hashtags they are using and how they are performing.
- Use location-based hashtags to attract local customers or followers. If you have a physical location or serve a specific area, you can use hashtags that include your city, state, country, or region. For example, if you are a digital marketing agency in New York, you can use hashtags like #digitalmarketingnyc, #nycdigitalmarketing, #nycmarketingagency, etc. This can help you to reach potential customers or followers who are looking for your services or products in your area.
- Use hashtag generators to find related and suggested hashtags. If you are running out of ideas or want to expand your hashtag list, you can use hashtag generators like All Hashtag or Ingramer to find relevant and trending hashtags for your posts. These tools can also help you to create hashtag groups or sets that you can save and use for different types of posts.
Here are some examples of successful posts with effective hashtags:
- The post by Neil Patel uses hashtags like #neilpatel, #digitalmarketing, #seo, #contentmarketing, etc. to share some valuable tips on how to rank higher on Google.
- The post by HubSpot uses hashtags like #hubspot, #socialmediamarketing, #instagramtips, #instagrammarketing, etc. to share some insights on how to optimize your Instagram bio.
- The post by Moz uses hashtags like #mozcon, #mozcon2023, #seoconference, #seocommunity, etc. to announce their upcoming conference and invite their followers to join them.
Digital Marketing Hashtags for LinkedIn
LinkedIn is the world’s largest professional network, where you can connect with people in your industry, showcase your expertise, and discover new opportunities. Hashtags are one of the ways to make your LinkedIn posts more visible and engaging. They help you to:
- Categorize and organize your content by topics or keywords
- Reach and attract your target audience and potential clients
- Join and create conversations around your niche or interests
- Boost your credibility and authority in your field
Here are some tips and best practices on how to use hashtags for LinkedIn posts:
- Use relevant and industry-specific hashtags that reflect your content and niche. For example, if you are posting about digital marketing, you can use hashtags like #DigitalMarketing, #SEO, #SocialMediaMarketing, #ContentMarketing, etc. These hashtags can help you to reach users who are interested in or searching for these topics.
- Use a few (3-5) hashtags per post, but avoid overusing or repeating them. According to LinkedIn, using more than five hashtags can reduce the reach of your posts. Also, avoid using the same hashtags repeatedly, as this can make your posts look spammy or irrelevant. Instead, vary your hashtags according to the context and purpose of your posts.
- Follow and engage with hashtags that interest you or relate to your field. You can follow hashtags on LinkedIn to see the latest posts from other users who use them. You can also like, comment, or share these posts to show your interest and build relationships with other professionals. To follow a hashtag, simply click on it and then click on the Follow button at the top of the page.
- Create your own branded or campaign-specific hashtags to increase awareness and visibility. You can also use hashtags to promote your brand, products, services, events, or campaigns on LinkedIn. For example, if you are a digital marketing agency, you can use hashtags like #YourAgencyName, #YourAgencySlogan, #YourAgencyOffer, etc. to showcase your brand identity and value proposition. You can also encourage your followers or clients to use these hashtags when they mention or recommend you.
Here are some examples of successful posts with effective hashtags:
- This post by Neil Patel uses hashtags like #NeilPatel, #DigitalMarketing, #SEO, #ContentMarketing, etc. to share some valuable tips on how to rank higher on Google.
- This post by HubSpot uses hashtags like #HubSpotTips, #SocialMediaMarketing, #InstagramTips, #InstagramMarketing, etc. to share some insights on how to optimize your Instagram bio.
- This post by Moz uses hashtags like #MozCon, #MozCon2023, #SEOConference, #SEOCommunity, etc. to announce their upcoming conference and invite their followers to join them.
Digital Marketing Hashtags for TikTok
- TikTok is a video-sharing app that allows users to create and share short-form videos on any topic. It’s mainly mobile-based, although you can still watch TikTok videos using the web app. The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music. In the Chinese market, TikTok works as a separate app called Douyin, which is one of the most popular apps in the country.
- TikTok has grown exponentially in terms of popularity and user count since its launch in 2018. According to the latest TikTok stats, the app has been installed 3 billion times and boasts 1 billion active users on a monthly basis. This is impressive considering that the platform only had about 133 million monthly active users when it was first introduced in 2018. The significant user growth speaks volumes about the platform’s popularity and engaging nature.
- TikTok is also one of the most influential social media platforms in 2023, as it shapes trends and culture across various domains. The platform is known for its viral challenges, dances, songs, memes, and educational content that inspire and entertain millions of users. TikTok also offers opportunities for brands and marketers to reach new audiences and showcase their products or services in creative ways. According to TikTok’s 2023 What’s Next Trend Report2, some of the key trends that will influence the platform in the new year are: actionable entertainment, making space for joy, and community-built ideals.
Some tips and best practices on how to use hashtags for TikTok videos are:
- Use relevant and catchy hashtags that match your content and niche. This will help you attract viewers who are interested in your topic and increase your chances of getting featured on the For You Page (FYP), which is the main feed where users discover new content. For example, if you are creating a video about DIY home decor, you can use hashtags like #DIYhomedecor, #homedecorideas, #DIYprojects, etc.
- Use a mix of general and specific hashtags to reach a broader audience. General hashtags are those that have a large number of views and are applicable to various types of content, such as #tiktok, #fyp, #viral, etc. Specific hashtags are those that have fewer views but are more relevant to your niche or subcategory, such as #tiktokwitches, #tiktokfood, #tiktokdance, etc. Using both types of hashtags will help you balance out the competition and the relevance of your content.
- Use viral or trending hashtags to boost your exposure and engagement. Viral or trending hashtags are those that are currently popular on the platform and have a high potential of getting more views and likes. You can find viral or trending hashtags by checking out the Discover page regularly or using a hashtag finder tool. However, make sure that you only use viral or trending hashtags that are related to your content and not just for the sake of getting more views. Otherwise, you might lose the credibility and trust of your viewers.
- Use challenges or contests to create user-generated content with your hashtags. Challenges or contests are a great way to engage your existing followers and attract new ones by encouraging them to participate in your campaign. You can create your own branded hashtag and challenge or join an existing one that aligns with your goals. For example, you can create a hashtag like #MyBrandChallenge and ask your followers to create videos using your product or service in a creative way. Or you can join a hashtag like #TikTokMadeMeBuyIt and showcase how you use a product that you bought because of TikTok.
Some examples of successful TikTok videos with effective hashtags are:
@mondayhaircare
This video uses the trending hashtag #backintheday along with their branded hashtag #mondayhaircare and other relevant hashtags like #beautyfinds and #fyp. The video shows a funny comparison between hair products from the past and present, which appeals to the viewers’ nostalgia and humor.
@logicalgrowth
This video uses niche hashtags like #stockstok, #investments, #newtoinvesting, etc. along with general hashtags like #fyp and #viral. The video provides useful tips on how to invest in stocks for beginners, which educates and informs the viewers.
@by.fannys
This video uses educational hashtags like #edutok, #learning, #careertips, etc. along with other relevant hashtags like #makeupapplication and #ASMR. The video shows how to apply makeup while giving career advice in an ASMR style, which combines entertainment and information.
Digital Marketing Hashtags for Facebook
Hashtags on Facebook are used to turn topics and phrases into clickable links in your posts on your personal timeline, Page, or groups. This helps people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase and add it to your post. For example, I just saw the cutest puppy! #dogs. When you click a hashtag, you’ll see a feed of posts that include that hashtag. You may also see some related hashtags at the top of the page. Hashtags can help you increase your reach and engagement on the platform by making your content more discoverable and relevant to your target audience.
Some tips and best practices on how to use hashtags for Facebook posts are:
- Use relevant and descriptive hashtags that match your content and niche. This will help you attract viewers who are interested in your topic and increase your chances of getting featured on the For You Page (FYP), which is the main feed where users discover new content. For example, if you are creating a video about DIY home decor, you can use hashtags like #DIYhomedecor, #homedecorideas, #DIYprojects, etc.
- Use a few (1-2) hashtags per post, but avoid overusing or misusing them. According to a study by Social Bakers, posts with 1 or 2 hashtags averaged 593 interactions, while posts with more than 10 hashtags averaged 188 interactions. So going from 2 to 3 hashtags on FB posts caused a significant drop in engagement. Too many hashtags can make your post look spammy and reduce its visibility. Also, make sure that you only use hashtags that are related to your content and not just for the sake of getting more views. Otherwise, you might lose the credibility and trust of your viewers.
- Use event-based or seasonal hashtags to create timely and topical content. Event-based or seasonal hashtags are those that are currently popular on the platform and have a high potential of getting more views and likes. You can find event-based or seasonal hashtags by checking out the Discover page regularly or using a hashtag finder tool. For example, you can use hashtags like #Halloween, #BlackFriday, #Christmas, etc. to create content that is relevant to the current season or occasion.
- Use community-based or interest-based hashtags to connect with your audience and peers. Community-based or interest-based hashtags are those that represent a specific group of people or a common interest. For example, you can use hashtags like #momlife, #bookworms, #fitnessfreaks, etc. to connect with other users who share similar lifestyles or hobbies. These hashtags can help you build relationships and loyalty with your followers and potential customers.
Some examples of successful Facebook posts with effective hashtags are:
Porsche:
This post uses the event-based hashtag #backintheday along with their branded hashtag #porsche and other relevant hashtags like #911R and #motorsport. The post shows a historical comparison between two models of their cars, which appeals to the viewers’ curiosity and nostalgia.
Warby Parker:
This post uses the seasonal hashtag #Pride along with their community-based hashtag #teamwarby. The post shows their support for the LGBTQ+ community and celebrates diversity and inclusion.
Ipsy:
This post uses their branded hashtag #CrashTestBeauties along with other descriptive hashtags like #makeupreview and #beautyproducts. The post shows a video of testing different beauty products for their effectiveness and quality.
I hope this helps you with your digital marketing hashtags for Facebook. If you have any other questions, feel free to ask me.
Best Hashtags for Digital Marketing Agency
A digital marketing agency is a company that provides professional services to help businesses improve their visibility, reach, and revenue from online channels. A digital marketing agency’s solutions can include search engine optimization (SEO), web design, pay-per-click (PPC) advertising, email marketing, social media marketing, content marketing, and more.
In 2023, digital marketing agencies will face new challenges and opportunities as the online landscape evolves. Some of the trends that will shape the industry are: the rise of artificial intelligence (AI) and machine learning (ML), the growth of voice search and conversational marketing, the importance of data privacy and security, the demand for personalization and customization, and the need for omnichannel and integrated marketing strategies.
Hashtags are a way to connect social media content to a specific topic, event, theme, or conversation. They help users find and join relevant discussions, and they help brands increase their exposure and engagement. Hashtags can also help digital marketing agencies showcase their work, attract new clients, and build their reputation.
Some tips and best practices on how to use hashtags for digital marketing agencies are:
- Use relevant and unique hashtags that reflect your agency’s name, values, mission, vision, etc. This will help you create a distinctive brand identity and stand out from the crowd. For example, you can use hashtags like #[YourAgencyName], #[YourAgencySlogan], #[YourAgencyValueProposition], etc.
- Use client-based or project-based hashtags to showcase your work and results. This will help you demonstrate your expertise and portfolio, as well as generate referrals and testimonials. For example, you can use hashtags like #[ClientName], #[ProjectName], #[ProjectOutcome], etc.
- Use industry-based or niche-based hashtags to demonstrate your expertise and authority. This will help you join relevant conversations, share valuable insights, and attract potential clients. For example, you can use hashtags like #[IndustryName], #[NicheName], #[IndustryTrend], etc.
- Use testimonial-based or review-based hashtags to highlight your client satisfaction and feedback. This will help you build trust and credibility, as well as encourage word-of-mouth marketing. For example, you can use hashtags like #[ClientTestimonial], #[ClientReview], #[ClientFeedback], etc.
Some examples of successful digital marketing agency posts with effective hashtags are:
WebFX:
This post uses the industry-based hashtag #digitalmarketing along with their branded hashtag #webfxteam and other relevant hashtags like #agencylife and #workfromhome. The post shows their team members working remotely during the pandemic.
Logical Growth:
This post uses niche-based hashtags like #stockstok, #investments, #newtoinvesting, etc. along with general hashtags like #fyp and #viral. The post provides useful tips on how to invest in stocks for beginners.
Monday Haircare:
This post uses the trending hashtag #backintheday along with their branded hashtag #mondayhaircare and other relevant hashtags like #beautyfinds and #fyp. The post shows a funny comparison between hair products from the past and present.
Conclusion
Hashtags are a powerful tool for digital marketing in 2023, as they can help you connect your content to a specific topic, event, theme, or conversation. They can also help you join relevant discussions, share valuable insights, and attract potential customers. By using hashtags strategically and creatively, you can increase your exposure and engagement on social media platforms like TikTok and Facebook, as well as demonstrate your expertise and authority as a digital marketing agency.
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