Patient Growth for Castle Dermatology & Laser Center
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Dr. Anthony Longo, a licensed dermatologist and the founder of Castle Dermatology & Laser Center, had heavily relied on physical marketing to attract patients. However, due to the clinic’s location slightly outside the main city, they struggled to get the desired patient flow. After seeing an ad for Technofies’ services, Dr. Longo decided to give digital marketing a try to address this challenge.
By managing their social media pages, creating engaging content, and running targeted ad campaigns, Technofies helped Castle Dermatology achieve a 60% increase in patients. This remarkable growth not only improved their reach but also built a strong foundation for their expanding digital presence. Currently, a website project is underway to further streamline their services and enhance patient engagement.
- Social Media Management
- Social Media Marketing
- Social Media Marketing
Category
Digital Marketing
Clients
Dr Anthony Longo
Location
Melbourne, Australia
Published
September 25, 2024
Proposed Solution
To help Castle Dermatology overcome their challenges of limited patient flow and reliance on physical marketing, Technofies proposed a focused digital strategy. This included:
Social Media Management
Establishing and managing their social media presence with regular, engaging content tailored to attract local patients.
Targeted Social Media Advertising
Running highly targeted ad campaigns to reach potential patients in nearby areas and drive traffic to the clinic.
Future Website Development
Initiating the development of a professional, user-friendly website to provide detailed service information, build credibility, and streamline appointment scheduling.
This multi-channel approach aimed to increase visibility, attract new patients, and create a sustainable online presence for long-term growth.
The Results
Social Media Campaigns
- Patient Growth: Achieved an average 60% increase in patient visits, driven by engaging social media campaigns.
Social media mangement
- Enhanced Social Presence: Consistently created and published high-quality content, increasing brand visibility and community engagement.
Web Development
- On Track for Future Growth: The ongoing website development project aims to further enhance Castle Dermatology’s online presence and streamline patient interactions.
