Preva Aesthetics Digital Growth
P reva Aesthetics, a Nurse Practitioner-owned aesthetics practice, has always been dedicated to providing natural and preventative aesthetic treatments to enhance and maintain beauty. However, before partnering with Technofies, their online presence was limited, and they relied on traditional word-of-mouth referrals to attract patients.
In April 2024, Preva Aesthetics decided to invest in digital marketing to expand its reach and attract more patients. With a data-driven strategy, Technofies implemented SEO, Google My Business (GMB) optimization, social media marketing, and creative branding to establish a strong digital presence.
As a result, Preva Aesthetics saw a significant increase in organic traffic and patient appointments. Their GMB profile became the leading source of conversions, with 50% of new patients booking directly through Google search. Over time, this growth translated into 585+ new patients, generating $79,250+ in monthly revenue from consultations and treatments.
- Web Development
- Search Engine Optimization
- Google My Busniess SEO
- Social Media Marketing
- Lead Generation
- Creative Designing
Category
Product Design
Clients
X_Design Studio
Location
Melbourne, Australia
Published
September 25, 2023
The Results
By implementing a strategic digital marketing approach, Preva Aesthetics saw significant improvements in online visibility, patient acquisition, and revenue growth within just a few months.
1. Increased Website & GMB Traffic
- Monthly organic traffic grew to 4,500+ visitors through SEO and Google My Business (GMB) optimization.
- 50% of new patient inquiries came directly from Google My Business listings, proving the effectiveness of local SEO.
2. Higher Patient Acquisition
- 13% increase in new patients, directly attributed to digital marketing efforts.
- 585+ new patient appointments booked through online channels.
3. Revenue Growth & ROI
- Consultation Revenue: $29,250 per month (585 new patients x $50 consultation fee).
- Treatment Revenue: $50,000 per month (200+ patients receiving treatments at an average of $250 per session).
- Total Monthly Revenue Impact: $79,250+ (excluding additional revenue from medical product sales).
4. Social Media & Brand Growth
- Increased engagement and reach on social media, leading to more direct inquiries.
- Strengthened brand credibility through positive patient reviews and user-generated content.
5. Sustainable & Scalable Digital Presence
- SEO efforts continue to generate long-term, free organic traffic.
- Google & Meta ads are optimized for cost-effective lead generation.
- Automated retention strategies ensure long-term patient loyalty.
